Which statement is true regarding large products in distribution?

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When considering the distribution of large products, it's crucial to understand the nature of these products and how they reach consumers effectively. Large products, such as industrial machinery or heavy equipment, often involve significant investment for the buyer and may require specific knowledge or expertise to understand their features and benefits. As a result, they are usually sold directly by the company producing them. This direct approach allows manufacturers to communicate the value of the product more effectively, provide detailed demonstrations, and establish strong relationships with their customers.

Direct sales can also streamline the negotiation and customization process, which is often necessary for larger products that might need to be tailored to the customer's specific requirements. This method reduces the complexity of working through multiple retailers who may not have the in-depth knowledge needed to sell these products effectively. Overall, this direct-to-consumer strategy aligns well with the characteristics of large products, making it the most appropriate choice in this context.

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