Which of the following is not a characteristic of B2B transactions?

In B2B (Business-to-Business) transactions, one of the defining characteristics is typically a higher transaction volume compared to consumer transactions. This is due to businesses often engaging in bulk purchases or ongoing contracts rather than single sales. Lower transaction volume is not consistent with the general nature of B2B interactions, where the focus is on larger quantities and higher overall value per transaction.

Extensive negotiations, longer sales cycles, and standard pricing are indeed common features in B2B dealings. B2B transactions often require detailed discussions to arrive at mutually beneficial agreements, which can lead to longer sales cycles as businesses carefully consider their options. Standard pricing can also play a role in B2B, though it might vary based on negotiations and the nature of the agreement. Hence, the answer indicating that lower transaction volume is not a characteristic of B2B transactions accurately reflects the typical dynamics of these types of interactions.