Which of the following is an example of Primary Data?

Primary data refers to information that is collected firsthand for a specific research purpose. It is original data that has not been previously published or analyzed. The choice regarding information collected from a poll of your company Facebook followers exemplifies primary data because it involves gathering responses directly from your audience at this moment in time specifically for the purpose of understanding their opinions or behaviors. This is a direct collection of data tailored to a particular inquiry.

In contrast, historical financial records and industry reports provide secondary data, as they involve analysis and interpretations of data that already exists. This type of data has already been collected, often for different contexts or purposes. Therefore, while valuable, they do not qualify as primary data in the same way that the direct feedback from your followers does.