Which is true about direct competitors?

The correct assertion regarding direct competitors is that they provide the same products or services as your business. Direct competitors operate within the same market and target the same customer base, offering similar or identical offerings. This shared market space drives competition among these businesses as they vie for the same customers, often influencing factors such as pricing, marketing strategies, and customer service.

Understanding direct competition is crucial for a business as it helps in assessing market positioning and developing strategies to differentiate one's offerings. For instance, businesses may choose to emphasize unique selling propositions or enhance their customer service to stand out.

The other statements do not accurately describe direct competitors; for example, options regarding complementary services, competition solely on price, or differing target audiences relate more to indirect competition or market dynamics rather than the essence of direct competition itself.