What type of marketing strategy is best suited for reaching a broad audience?

A mass media campaign is specifically designed to reach a broad audience, leveraging various traditional and digital platforms such as television, radio, print, and online media. This approach is effective for businesses that aim to establish brand awareness or promote products on a large scale, as it enables them to communicate a message to a diverse demographic simultaneously. By utilizing wide-reaching channels, mass media campaigns can generate substantial exposure and impact, making them ideal for brands looking to influence a vast number of potential customers quickly.

In contrast, targeted advertisements focus on specific audience segments based on demographics, interests, or behaviors, often resulting in a more personalized approach but limited audience reach. Local SEO campaigns are designed to attract local customers to a business and are not appropriate for reaching a broad audience on a national or international scale. Content marketing strategies emphasize creating valuable content to engage and attract a defined audience, which may mean the reach can be limited compared to the extensive nature of mass media campaigns.