What is one of the main goals of a market survey conducted by a business?

One of the main goals of a market survey conducted by a business is to gather customer feedback. This process involves collecting data directly from consumers regarding their preferences, opinions, and experiences with products or services. By engaging with customers through surveys, businesses can gain valuable insights into what the market truly wants, identify areas for improvement, and understand how to better meet the needs of their target audience. This feedback is crucial in shaping product development, marketing strategies, and overall business decisions, ensuring that the company remains competitive and responsive to customer demands. The information obtained can help a business enhance customer satisfaction and loyalty, ultimately driving sales and growth.