What is one of the main roles of fulfillment centers in logistics?

Fulfillment centers play a crucial role in logistics by managing the packing and shipping processes for manufacturers and retailers. Their main function is to receive products from various suppliers, store them in a warehouse, and then fulfill customer orders by picking the ordered items, packing them securely, and shipping them to the customer. This process is essential for ensuring that products reach consumers efficiently and quickly, helping to improve customer satisfaction and streamline supply chain operations.

The focus of fulfillment centers is on logistics rather than activities related to marketing, manufacturing, or market research, which are handled by different departments or specialized entities within a business. This specialization allows fulfillment centers to operate more effectively and efficiently, maximizing their ability to handle a high volume of orders and ensuring accuracy in the order fulfillment process.