What is critical in ensuring the quality of a new product?

Establishing quality control testing is crucial in ensuring the quality of a new product because it involves systematic processes to evaluate various aspects of the product before it reaches the market. Quality control testing helps identify defects, verify compliance with regulations, and ensure that the product meets customer expectations in terms of performance and reliability. By implementing stringent quality control measures, companies can minimize the risk of releasing subpar products and maintain their reputation in the marketplace.

While conducting focus groups can provide valuable insights into consumer preferences, it does not directly measure the product's quality. Determining the product price is important for market positioning but does not inherently influence the quality. Changing the product design frequently could lead to inconsistencies and a lack of stability, which ultimately could compromise the quality of the product being offered. Therefore, quality control testing stands out as a foundational element for ensuring that all products meet high-quality standards.