What is a pitch deck primarily used for?

A pitch deck is primarily used as a visual slide presentation that aims to provide a concise overview of a business idea, product, or investment opportunity. Its main purpose is to engage potential investors or stakeholders and to communicate key aspects of the business, such as value proposition, market opportunity, business model, competition, and financial projections.

The format allows for a structured and visually appealing way to deliver information, often with graphics, charts, and bullet points, making it easier for the audience to understand complex concepts at a glance. This visual approach is ideal for presentations, where concise communication is essential to capture interest and facilitate discussion.

While other options, such as a written business plan, marketing brochure, and financial report, serve important functions in business, they do not encapsulate the primary objective and format of a pitch deck, which is specifically tailored for presenting ideas in a visually engaging manner to persuade or inform stakeholders.