True or False: Logo and website design are examples of start-up costs.

The assertion that logo and website design are examples of start-up costs is accurate. Start-up costs encompass all expenses incurred before a business begins its operations. These costs are essential for establishing a business presence and brand identity, which are critical for attracting customers and generating revenue.

Investing in logo design helps to create a recognizable and professional image, while a well-designed website serves as a digital storefront that provides information about products or services, facilitates customer engagement, and can significantly influence consumer perceptions. Both of these elements contribute to the foundational work required to establish a new business and are therefore classified as start-up costs.

Understanding this categorization is important for entrepreneurs as it helps in budgeting for the initial phase of business development. Consideration of these aspects as start-up costs highlights their significance in the overall strategy and planning necessary for a successful launch.