True or False: A fit exists when people need your product rather than just seeing a potential benefit of using it.

A fit exists when people truly need your product, as opposed to merely perceiving a potential benefit from it. This concept emphasizes the distinction between a product that addresses a fundamental necessity versus one that offers auxiliary advantages. When individuals recognize a genuine need for a product, they are more likely to engage with it, invest in it, and advocate for it. This intrinsic connection often leads to higher satisfaction, loyalty, and long-term success for a business.

In contrast, products that only showcase potential benefits may lead to temporary interest but often lack the deeper connection that drives consistent demand and usage. Understanding this difference helps businesses focus on identifying and addressing real needs in their market, ultimately enhancing their value proposition and customer relationships.