In marketing communications, which avenue is known for immediate feedback from potential customers?

The avenue known for immediate feedback from potential customers is social media platforms. This is because social media allows for real-time interaction between businesses and their audience. Users can comment, like, share, or ask questions about content almost instantly, providing businesses with immediate insights into customer preferences, opinions, and engagement levels.

In contrast, television commercials, outdoor signage, and print advertisements typically do not facilitate direct interaction or receive feedback in real-time. These traditional forms of marketing communications generally convey messages to a broader audience, but without an immediate way to gauge audience reaction or engage in dialogue. Therefore, social media stands out as the most effective channel for acquiring immediate customer feedback.