In direct distribution, what does the manufacturer control?

In direct distribution, the manufacturer has complete control over all aspects of distribution. This includes how products are marketed, how they are priced, and the logistics involved in shipping them to customers. When a manufacturer chooses direct distribution, they bypass intermediaries such as wholesalers and retailers, allowing them to maintain greater oversight and decision-making authority throughout the entire distribution process.

This comprehensive control enables manufacturers to tailor their strategies more effectively. They can set prices that reflect their goals, design marketing strategies that align with their brand image and messaging, and manage the logistics to ensure timely and efficient delivery of products to customers. This level of control can lead to better responsiveness to customer needs and market trends, as well as the ability to create a more unified brand experience.